AGUA PLUS EXPERIENCING RAPID GROWTH AMONG NATION’S LARGEST CONVENIENCE STORE CHAINS; SETS SIGHTS ON NATIONAL DISTRIBUTION
JUNE 18, 2023 – Plus Brand is pleased to announce that the Company’s retail footprint across major convenience chains in the state of Michigan has been expanding rapidly, along with consumer awareness and adoption of Agua Plus alkaline water. Since the recent addition of a large number of Shell convenience store locations, the innovative alkaline water brand has now begun to fulfill orders to several Sunoco convenience stores and gas stations. As a top ten gas station chain in the United States (based on total revenue) and one of the oldest globally, the Dallas, TX based Sunoco has 421 locations across Michigan and over 5,200 throughout the nation.
“There are many important retail channels for us at Plus Brand, but convenience, like grocery, is certainly one that we put a lot of emphasis on,” said Founder and CEO Chad Willis. “Gas stations and convenience locations are often-times the first place that a consumer will come into contact with our product on a shelf or in a cooler. The purchase of a bottle or two in locations like these then tend to lead to larger case purchases as they discover the simple fact that Agua Plus is so much more than a water. We’re very proud of the great packaging, pH9+ alkalinity, 100% recycled plastic bottles and ultimately the great taste of our water, but what makes us unique is the fact that we genuinely solve the age-old problem of bottle confusion thanks to All-Scratch!® technology. The first advertising we ever did was focused on that simple fact when we stated ‘It’s more than a water; It’s a solution!’ That continues to be true and it is what continues to pave the way for exponential growth.”
A recent article on Zippia.com takes an in-depth look at the largest gas station convenience chains in the United States in 2023. Agua Plus alkaline water has developed a strong foothold across Michigan in four of the top eight: Exxon Mobile, Shell Energy, 7-Eleven and Sunoco. Having completed the process of onboarding within the systems of each of these 4 chains makes the process of expansion outside of Michigan that much easier. Shell alone has over 12,000 locations nationally with 416 located in Michigan. It becomes clear just how much opportunity exists to connect with millions of consumers each year across the convenience category.
Plus Brand COO and Co-Founder Adam Gauer went on to say “The past few months have allowed us to really get our feet under us on the DSD distribution side and to obtain important footholds within key chains. We currently have a massive list of Distributors that would like to bring Agua Plus to customers in their respective states but we wanted to focus on finding our stride first. Now that we have begun to hit it, we are ready to start capitalizing on opportunities to expand. As a result, we believe that the next six months of growth for Agua Plus will exponentially exceed the previous six; even as the current growth has already exceeded many established goals. It’s a very exciting time for the Company, our employees, partners and everyone associated with the brand.”
If you are a retailer looking to be serviced by a DSD distributor that offers Agua Plus, please feel free to reach out to info@plusbrand.com in order to be connected with one in your region. Plus Brand is committed to supporting wholesale customers with localized marketing and brand awareness campaigns to build demand within the regions served.
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