0.00B
Tons of municipal waste generated globally per year
World Bank, What a Waste 3.0 (2024)
Governed Technology Platform
The intelligence, the technology, and the game. One governed ecosystem.
ALL‑SCRATCH!® is a patented controlled-adhesion label technology purpose-built for disposable packaging. It integrates inline during existing label production at zero additional cost and zero additional time. The technology gives every package a unique identity through a food-safe scratch-off surface.
The platform is fully governed by ALETHRA™. ALETHA™ guides the experience. Every protocol begins with data.
Confusion is the largest unseen cause of packaging waste on Earth. The intelligence does the work. ALETHA guides every outcome.
- Governance
- ALETHRA™
- Intelligence
- ALETHA™
- Patent
- US 12,293,681 B2
AITalk to ALETHAHi, I am ALETHA. I teach children and adults about waste, health risks, environment, and wildlife conservation. I guide every step of The Hero Game.
ALL‑SCRATCH!® runs on two layers. ALETHRA™ governs the system. ALETHA™ guides the experience.
The Global Problem
Confusion is the largest unseen cause of waste on the planet.
Identical containers in shared environments create identity confusion. Whether it is a milk carton, a soda can, a juice box, or a paper cup, nobody can tell which one is theirs. Containers are discarded half full because ownership cannot be determined. This occurs billions of times daily across every country, every market, and every continent. The problem is structural. The solution is identity.
0M
Cases of norovirus globally per year from contaminated surfaces
WHO Global Burden of Disease
0.00B
Tons of food and beverage wasted globally per year
UNEP Food Waste Index (2022)
Waste mechanism
Four water bottles in a refrigerator. Six cups on a table. A dozen milk cartons at school lunch. Nobody can tell which is theirs. They open a new one. The half-finished one goes in the trash. Multiply this by billions of interactions daily across 195 countries. It happens with every kind of disposable packaging: paper cartons, aluminium cans, glass bottles, plastic bottles, and flexible pouches alike.
Health mechanism
The World Health Organization documents 685 million norovirus cases annually worldwide, resulting in 200,000 deaths per year, alongside 866 million global foodborne illness cases. Shared and confused containers are a primary transmission vector, whatever the material. A visible ownership mark eliminates the vector entirely.
Environmental mechanism
The world generates 2.56 billion tons of municipal waste annually, and 1.05 billion tons of food and beverage is discarded every year across every packaging material. Confusion wastes both the product and the container that held it. When a child cannot identify their carton, the half-finished drink and the packaging go in the bin together; when a worker cannot identify their cup, the same happens. Assigning unique identity eliminates that confusion across every packaging type.
Technology Specifications
Product specifications.
ALL‑SCRATCH!® is a patented controlled-adhesion label technology. Internal construction is strictly proprietary. Below are the operational parameters disclosed at this access level.
Function
01Scratch to claim
Conceals content beneath a proprietary scratch-off surface on product packaging. The owner scratches to establish ownership.
Integration
02Zero cost / zero time
Integrates inline during existing label production. Requires zero additional cost and zero additional time.
Production speed
03Full speed
Maintains full production speed with zero line slowdown. Compatible with high-speed flexographic and UV printing systems.
Durability
04Extreme resilience
Withstands cold-chain transport, moisture, handling, and friction. Prevents premature activation under normal conditions.
Safety
05Food-contact safe
Purpose-built food-safe formulation. Not adapted from lottery ink; created from scratch specifically for food contact.
Architecture
06Proprietary estate
Strictly proprietary. Disclosed under NDA to qualified enterprise licensees only.
Substrate capabilitiesAll disposable packaging types
- Tetra Pak cartons
- Paper cartons and cups
- HDPE containers
- PET bottles
- Glass bottles
- Aluminium cans
- Flexible pouches
- Carry-out containers
- Resealable packaging
- Disposable food containers
- Paper labels and sleeves
- Any solid or semi-rigid surface
Independent Validation
Two independent research organizations. One conclusion.
BCC Research and ReFED have both independently identified ALL‑SCRATCH!® as a solutions provider. Global organizations across six continents confirm the immense scale of food and beverage waste generated by consumer confusion across all packaging types.
BCC Research and Futuresource Consulting conducted a comprehensive 10,046-respondent consumer study examining beverage confusion, disposal behavior, and ALL‑SCRATCH! purchase intent. The findings confirm what we built this technology to solve.
0%
Experience beverage confusion
Nearly 3 in 5 respondents have experienced confusion with pre-packaged food or beverage items in shared environments
0%
Throw the item away
Of those who experience confusion, 86% discard the food or beverage product as a direct result
0%
Would purchase ALL‑SCRATCH!
Nearly 4 in 5 say they would be likely to purchase a product with ALL‑SCRATCH! technology
89%
Of those who experienced confusion would choose a product with ALL‑SCRATCH! over one without
66%
Of parents say their children would use ALL‑SCRATCH! for creative and educational purposes
66%
Are more cautious post-COVID about health risks from food and beverage confusion
85%
Among those who experienced confusion, appeal for ALL‑SCRATCH! rises to 85%
Source: BCC Research / Futuresource Consulting Consumer Survey, 2024. N = 10,046 respondents. Independent study evaluating consumer behavior around food and beverage item confusion, disposal patterns, and technology adoption intent.
The Hero Game
Scratch. Play.
Save the planet.
Ten steps from package to hero. ALETHA guides every single one.
Step 01 / 10
Get yours
Any package. Any brand. Anywhere. Drinks, snacks, carry-out, retail.
Inside the app
Rewards you earn
Pick a reward to see the screen it lands on
Step 08 · your hero card
Scratch the foil. Use ALL‑SCRATCH!®
“I scratched wings on my juice box because a blue butterfly landed on our fence.”
Mateo · Aug 7+120 XP
Add to album
Never expires
No campaign window and no end date. The game runs as long as disposable containers exist.
Compounds
Every brand partner adds to the ecosystem, multiplying packages, players, and global impact.
ALETHA governed
ALETHA scores every submission, issues every card, and tracks every impact metric.
Deployment Environments
Everywhere humans gather. Confusion happens.
Every environment where identical disposable containers create confusion, waste, and health risk. The technology deploys identically across all sectors with zero modification, working on every packaging type from paper to plastic to glass to aluminium.
- 500M+
School Systems
Individual milk and juice cartons served daily in school lunch programs
- 76.8%
Military
Of deployed personnel experience gastrointestinal illness in field operations (UF/IFAS)
- 90%+
Cruise Lines
Of cruise ship outbreaks caused by norovirus via shared surfaces (CDC)
- 40-60T
Stadiums
Tons of waste per major stadium event, 70% food and beverage packaging
- 1.7M
Hospitals
Healthcare-associated infections annually worldwide, driven by surface contact (WHO)
- 899
Corporate
Beverage containers consumed per corporate employee annually (CRI)
- 5M+
Universities
Daily student population in campus dining halls and cafeterias
- 4.5B
Airlines
Annual global air passengers, each served identical disposable cups
- 700M+
Hotels
Annual guest stays worldwide requiring sanitation and hydration tracking
- 500M+
Theme Parks
Annual visits worldwide, with shared beverage stations throughout
- 32M+
Festivals
Festival attendees worldwide generating high-density container waste
- 1.3M
Nursing Homes
US nursing facility residents where daily hydration tracking is critical
Platform Traffic at Scale
Every package is a touchpoint. Every scratch is data.
The Hero Game transforms every disposable package into a live data point. When organizations adopt ALL‑SCRATCH!®, every package in their supply chain becomes an interactive touchpoint. Numbers compound exponentially with each new partner.
Single Regional Partner
- Packages/day
- 100K
- Daily interactions
- 100,000
- Monthly
- 3M
- Annual
- 36.5M
National Deployment
- Packages/day
- 1M
- Daily interactions
- 1,000,000
- Monthly
- 30M
- Annual
- 365M
Multi-Market Rollout
- Packages/day
- 10M
- Daily interactions
- 10,000,000
- Monthly
- 300M
- Annual
- 3.65B
Global Ecosystem
- Packages/day
- 100M
- Daily interactions
- 100,000,000
- Monthly
- 3B
- Annual
- 36.5B
Every package is a live data point. Every scratch generates engagement data, environmental impact metrics, health behavior insights, and educational outcomes. At global ecosystem scale, the Hero Game processes 0 million+ daily interactions across all partners. This is not advertising. This is a perpetual intelligence network embedded in disposable packaging worldwide.
Documented Institutional Alignment
They identified the problem. We built the solution.
Global institutions have published extensive research documenting the exact problems ALL‑SCRATCH!® solves. The data below comes directly from their published reports. The path to endorsement begins with alignment on the problem.
WWF has already identified the problem.
ALL‑SCRATCH! is the solution they have not found yet.
WWF launched its Food Waste Warriors program specifically to address school cafeteria waste, documenting that up to 530,000 tons of food is wasted annually in K-12 schools, costing $1.7 billion per year. The single largest waste category is milk cartons thrown away with milk still inside, totalling 45 million gallons wasted each school year across 275 million half-pint cartons served daily. While WWF proposed bulk dispensers, ALL‑SCRATCH! solves the exact same problem without replacing infrastructure: when a child can mark and claim their carton, they finish it.
45M
Gallons of milk wasted annually in schools (WWF, 2022)
275M
Half-pint cartons served daily in school cafeterias (WWF)
$1.7B
Annual cost of school food and beverage waste (WWF Food Waste Warriors)
Published sources
WWF: 275 million half-pint milk cartons served daily in school cafeterias.
worldwildlife.org, "Abandoning the Carton," 2022
WWF: Up to 45 million gallons of milk wasted each school year.
WWF Food Waste Warriors Business Case, 2022
WWF: 530,000 tons of food and beverage wasted annually in K-12 schools, costing $1.7 billion.
WWF Food Waste Warriors Program Report, 2019
WWF: Milk cartons are "one of the most visible symbols" of school waste.
worldwildlife.org, "Waste Not," Spring 2026
ALETHA™ AI Intelligence
The AI that runs everything.
ALETHA™ is the official AI intelligence agent operating within the ALETHRA™ infrastructure. She scores Hero Game submissions, issues Hero Cards, tracks environmental impact, and educates participants about waste, health risks, and wildlife conservation. All outputs are logged, versioned, and subject to governance controls.
- Governance
- ALETHRA™
- Intelligence
- ALETHA™
- Domains
- Waste, Health, Environment, Wildlife
- Posture
- Educator-Directed
ALETHA™
AI Intelligence Agent
Intellectual Property
Protected innovation.
The ALL‑SCRATCH!® IP estate is centrally owned, free of encumbrances, and structured for enforceability across all major markets.
Primary patent
US 12,293,681 B2
Protected through June 8, 2042
Portfolio
0
Patents across the global estate
Coverage
0+
Countries via PCT filing
Enterprise Model
Built for manufacturers.
Per-unit licensing integrated directly at the manufacturing stage through converter alignment. Requires zero material substitution, zero packaging redesign, and zero external digital integration. Fully governed by ALETHRA™.
Integration
01Inline during existing label production. Zero additional cost. Zero additional time.
OEM adoption
02Converter alignment, direct manufacturer licensing, or territorial master licensing.
Sub-licensing
03Available for enterprise partners operating across multiple markets and product lines.
Controlled Access
Work with ALL‑SCRATCH!®
Registration initiates the qualification process. Qualified organizations receive access to technical documentation, integration specifications, and commercial terms. All information maintained in strict confidentiality.
This platform is fully governed by ALETHRA™. Registration does not constitute a licensing agreement. Access granted at sole discretion.