NORTHEAST BEVERAGE CONNECTICUT AND RHODE ISLAND JOIN THE AGUA PLUS DSD NETWORK
SEPTEMBER 26, 2023 – Plus Brand Industries is pleased to announce that Northeast Beverage Connecticut and Northeast Beverage Rhode Island, each a pillar of the Mancini Beverage Group, are the most recent direct-store-delivery (DSD) distributors to join the Plus Brand family. Both distributors are presently being onboarded in order to provide Agua Plus alkaline water featuring All-Scratch!® technology to their loyal networks in Connecticut and Rhode Island. Family-owned and operated since 1959, Mancini Beverage Group strives to be the industry leading total beverage distributor in Southern New England.
With an impressive portfolio including more than 4,000 industry leading brands in all beverage categories including beer, spirits, and non-alcoholic beverages, and having focused on its Non-Alcoholic portfolio since acquiring distribution rights to Snapple and Polar brands in 1993, Mancini Beverage now looks to take the next step in establishing a dominant presence in the N.A. space thanks to Agua Plus and its unique solution to solving bottle confusion.
“All-Scratch!® Technology is really making some huge waves in the industry as we continue through 2023.” said North American Sales Director George Zrinyi. “With the functional beverage space growing so rapidly right now, Agua Plus equips distributors with a unique selling proposition to grow their share of that market in their regions. Mancini is excited to capitalize on just that with their 8,500 (and growing) customers.”
As a huge supporter of community and extraordinary organization in the regions they service, Mancini Beverage Group is excited to continue in the vein of helping make its community a better place with a product that reduces unnecessary waste and health risks by solving beverage confusion in a meaningful and fun way. The team regularly donates their time and resources to local organizations and events that are dedicated to improving the lives and environments of people in the surrounding communities and Plus Brand looks forward to coming alongside such efforts.
Northeast Beverage Rhode Island General Sales Manager Michael Aiello said, “We are very excited to have Agua Plus on board. We truly believe that the unique and fun All-Scratch!® solution to bottle confusion will resonate with the customers of the retail locations we service. Plus Brand’s commitment to eliminating bottle confusion with this technology keeps us going in the right direction when it comes to adding value to the communities we serve.”
If you are a retailer looking to be serviced by a DSD distributor that offers Agua Plus, please feel free to reach out to info@plusbrand.com in order to be connected with one in your region. Plus Brand is committed to supporting wholesale customers with localized marketing and brand awareness campaigns to build demand within the regions served.
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